Meta, the parent company of Facebook and Instagram, has announced that its text-based social media platform Threads has exceeded 150 million monthly active users. The app was launched on July 5, 2023 in over 100 countries and is gaining popularity due to its unique features such as the ability to publish messages of up to 500 characters, photos, videos up to five minutes long, and web links.

Despite facing challenges in Europe related to data privacy concerns and the Digital Markets Act (DMA), Threads has experienced significant growth with 10 million signups within the first seven hours of its launch. The platform has also seen increased enthusiasm with the presence of celebrities like Taylor Swift, contributing to its dynamism and appeal.

However, Apple has recently removed Threads from the App Store in China due to national security concerns raised by the Cyberspace Administration of China. This move has impacted the availability of these apps in the Chinese market.

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